Why Do I Need A Video?

In today’s world—people don’t like to read. Videos have become a critical piece of the communication puzzle. Your video can convey more words in one minute than five pages of text on your website. Consumers want video—give people your message in the form they are most receptive to.

People get a clear visual—they hear your message and see your body language. Keep it real. In service oriented businesses clients respond to a personal touch: lawyers, doctors, auto repair, veterinarians, businesses—wherever we place our trust.

It is a competitive world—if your competitors are offering videos they are making it easy for customers to make a choice. Don’t be left behind.

A video goes a long way to improve your website. When Google is assessing your website it considers the time visitors spend on your site. Videos have become a proven tool for Google search results.
 
Video allows you to convey emotion that is left to interpretation as text on a page. It adds a personal touch to your website delivering your message visually and clearly. 

Statistics tell us consumers are more likely to purchase a product after viewing a video at a rate of nearly 85%. Statistics also tell us a video is 53 times more likely to appear on the first page of search results than non-video pages. 

Using YouTube as your video platform also links you into the second best search engine—after Google. 

Your video will be representing your business. The temptation to do-it-yourself can be enticing. Like most jobs we hire a professional to get the job done right the first time, and put our time toward what we do best. 

The internet’s inception was riddled with hobbyists and amateurs, but has long since turned into a professional’s arena because there is too much at risk online to chance a nonprofessional with any marketing tool for your business.   

The urge to use consumer video equipment may be strong. A rule of thumb is if viewing your do-it-yourself video results in the comment, "That's pretty good considering I did it myself." Don't use it. This is your brand, don't settle for 'good enough'.

Located in Tucson, Arizona we also serve the greater Phoenix area for video production.